Services
Market entry
You are entering a market where the wrong first partner costs you two years.
Entering a new market is mostly a sequence of local decisions: who distributes, who manufactures, who fronts the entity, which regulator matters, and who will take your call when something goes wrong. Getting the sequence wrong is expensive. Getting the first relationship wrong is worse, because it is hard to reverse without burning the market's goodwill.
What the work consists of
- We map how your category actually reaches customers in that market - not how it is supposed to.
- We identify the small number of counterparties worth talking to, and the ones to avoid.
- We arrange the meetings and attend them.
- We tell you when the answer is that the market is not worth entering yet.
The other three
- Strategic partnershipsYou need a partner in a market where you have no way to tell a serious company from a plausible one.
- Acquisitions and ownership transitionYou want to buy, sell or hand over a company, and the conversation has to stay private until it doesn't.
- AdvisoryYou need someone outside the company to tell you what your own people cannot.