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Bridgesline Advisory

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Strategic partnerships

You need a partner in a market where you have no way to tell a serious company from a plausible one.

Most partnership searches fail at the same point. You can find fifty companies that match the profile. You cannot find out which three are actually run well, which one is quietly for sale, and which one will still be solvent in two years. That information does not exist in a database. It exists in people who have worked with them.

What the work consists of

  • We take a written brief: what you need the partner to do, and what would make one unacceptable.
  • We work through the relationships we hold in that sector and market, and we tell you where we have to go outside them.
  • You get a shortlist with the reasoning attached - including the companies we ruled out and why.
  • We make the introduction ourselves, so the first conversation starts warm rather than cold.
  • We stay in the room through the commercial terms if you want us there.